Outdoor media specialist oOh!media is joining the national bear hunt in New Zealand.
The bear hunt is a global trend, with people placing teddy bears in the streetscape -- in windows, trees, fences, gates.
It is reported to have started somewhere in America as a way of keeing children amused during coronavirus isolation.
The bear spotting activity echoes the children's book We're Going on a Bear Hunt (1989) by Michael Rosen.
Images of at least eight different teddy bears will be running across oOh!’s street furniture in New Zealand, joining families placing teddy bears in their windows to be spotted by other families walking past.
“There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones. We also have a sleepy teddy for later at night, plus a teddy with cutlery for lunch time,” says oOh!media New Zealand’s General Manager, Nick Vile.
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