oOh!media has launched its first outfront event.
CEO Cathy O’Connor will next month share oOh!’s vision for a digital-first OOH future, capturing audience attention at scale and driving better outcomes for brands.
oOh!’s Outfront’23 on October 27 will feature updates on strategy, detailing how oOh! is better positioned to help advertisers capture audience attention.
The event will also see oOh! reveal key industry announcements in growth areas of retailer media, programmatic and 3D Anamorphic creative.
O’Connor said: “Our inaugural outfront is an opportunity to engage and inspire our advertising and agency partners and share our vision on the future evolution of out-of-home.
“We have big plans for the year ahead and will show how oOh! can help advertisers to grow their businesses and deliver greater return on investment.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org