oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a long-term renewal of Australia’s largest single street furniture contract across metropolitan Melbourne.
The outdoor media specialist will continue to manage advertising services, cleaning, maintenance, construction and installation of about 5,000 bus shelters in the CBD and across Greater Melbourne.
And oOh! will also launch one of the biggest OOH street furniture transformations , including the conversion of hundreds of classic format panels to state-of-the-art digital LED screens.
“This multi-year extension of our long term partnership with Victoria’s Department of Transport and Planning continues oOh!’s purpose to make public spaces better by delivering high quality street infrastructure, important community information and advertising services across Melbourne for the benefit of all citizens for years to come," says Cathy O’Connor, oOh! CEO.
"Melbourne is the largest populated city in the country, and in line with our strategy to lead the OOH sector to a digital first future, we have ambitious goals to further invest in growing our digital screen network across the city to provide advertisers with more innovative ways to connect with audiences at scale.”
oOh! also extended its existing partnerships with Metro Trains Melbourne and Melbourne Airport and has a long-term agreement with Qantas.
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