Credit: oOh!media
oOh!media is expanding its Adelaide footprint, after securing a contract with the South Australian Department for Infrastructure and Transport (DIT), with six new large-format digital billboards across five sites, including a double-sided digital screen.
The expansion recognises the state’s growing population and expanding tourism appeal. The site offers brands high visibility along key commuter routes.
The collective six billboards are expected to bring in 758,000 weekly motorists.
Tapleys Hill Road reaches commuters moving to and from Adelaide Airport and nearby coastal precincts.
Bolivar Road reaches northbound traffic along the Northern Connector.
The Bridgewater interchange hosts the first digital billboard on the South Eastern Freeway, targeting commuters heading to the Adelaide Hills and the rapidly growing hub of Mount Barker.
Glen Osmond and Main Avenue connect with Adelaide’s eastern suburbs at a high-traffic Frewville intersection.
The McLaren Vale interchange bridge will directly reach motorists travelling to the wine region and the greater Fleurieu Peninsula.
“We have specifically chosen these sites to expand our Adelaide network and give advertisers the opportunity to reach previously unobtainable audiences,” said Robbie Dery, chief commercial operating officer, oOh!.
“These high-impact locations enable brands to connect with key commuter and tourist audiences across the city and surrounding regions, reinforcing our commitment to delivering premium Out of Home solutions at scale.”
The expansion follows the recent take-over of Melbourne’s Citylink and the digitisation of Melbourne’s EastLink assets.
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