oOh!media and Cricket Australia have signed an OOH content agreement to deliver official cricket news, match countdowns, highlights and live scores across the entire 2026–27 Australian NRMA Insurance Men’s Test season.
The program will extend across oOh!’s full digital network including Airports, Billboards, Retail centres, Street Furniture, Rail, Offices and Study environments.
The 2026–27 season begins in August with Australia's two-Test series against Bangladesh in Darwin and Mackay, followed by a four-Test campaign against New Zealand across Perth, Adelaide, Melbourne and Sydney from December 2026 through to January 2027.
The season will end with the 150th Anniversary Test at the MCG in March 2027, commemorating 150 years since the first Test match was played at the ground in 1877.
"The success of last summer's Ashes program demonstrates what's possible when great activations come together to bring audiences closer to the moments that matter,” said Mark Fairhurst, chief revenue officer, oOh!media.
“By extending our collaboration with Cricket Australia across the full Test season, we're giving fans greater access to the game wherever they are, while creating new opportunities for brands to be unmissable during the cultural moments that matter."
Teresa Basile, head of brand and marketing, Cricket Australia, said Crick Australia was excited to build on its last campaign collaboration with oOh!.
"Last summer's Ashes collaboration showed how cricket content can engage fans beyond the match day experience,” said Basile.
“We're excited to build on that with oOh!media across the 2026/27 NRMA Insurance Men’s Test series, and the 150th Anniversary Test Match."
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