oOh! and Junkee campaign for positivity and kindness in a COVID-19 world

By Jenni Gilbert | 24 March 2020

oOh!media and its publishing business Junkee Media have launched a campaign promoting kindness, consideration and compassion by sharing positive messages and good news.

The initiative aims to promote community spirit in the face of adversity as well as providing some light-hearted distraction for Australians during the COVID-19 crisis.

Junkee Media is sharing stories across oOh!media’s digital assets of "random acts of kindness" from around the world, such as celebrity musicians performing concerts while in self-isolation, or Italians singing from their balconies while in lockdown.

Positive messages across oOh!’s retail network encourage Australians to shop responsibly: buy only what you need; consider the elderly and disabled; and spread kindness.

Neil Ackland, oOh!media’s chief content and creative officer, says thecampaign aims to inspire positivity among Australians and some necessary distraction during what is an anxious time for many.

“Through our editorial and content capabilities and our national reach, we are dedicated to doing our bit as a public space medium in what is a very challenging time for much of the community,” he says.

As well as amplifying the positivity message, Oh!media’s publications, including Punkee, aim to provide a break from COVID-19 with fresh and uplifting content.

“Punkee has seen significant traffic growth this week, especially around our Married At First Sight coverage. This indicates that a lot of people just want to take their mind off things, and we’re happy to be a place that helps them do that,” he says.

Junkee online has also seen large traffic increases, with domestic sessions up 44% over the last seven days.

“We’re focusing on what we do best – trying to debunk the myths doing the rounds, enjoying some of the lighter moments as people are in lockdown and, most importantly, trying to offer constructive tips on the best ways to get through this very difficult moment."

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