oOh!media is extending its large format digital billboard network across key Sydney travel corridors after winning a long-term contract from Transport for NSW for more than a dozen premium sites.
The tender win for 15 new digital billboards across some of Sydney's busiest and fastest-growing corridors will see new digital billboards installed on overhead bridges along the M1, M4 and Hume motorways, the Sutherland Shire, the North West growth area and key roads in Ryde, Auburn, Merrylands and Gordon.
"These hand-picked locations secure our presence on Sydney's busiest motorways, with the potential to reach 5.4 million drivers weekly," said oOh! chief commercial operating officer Robbie Dery.
"This win reinforces our position as Australia's leading large format out of home operator and reflects our strategy of securing the most impactful sites and high-profile motorways in these key markets."
oOh!'s Sydney large format network spans 170 classic and digital billboards, reaching 93% of the metropolitan population each week.
The additional Transport for NSW sites will deepen coverage in Australia's largest city.
With 3,500 large format sites nationwide, including more than 335 digitals, oOh! operates Australia's largest billboard network.
oOh! will begin rolling out the new assets over the coming 12 months.
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