Credit: Oodle Media
Oodle Media has appointed Isabella White account director, adding to its Sydney team after a year of business wins.
White joins from Wavemaker, where she spent five years working across trading and planning for enterprise clients.
White said Oodle’s operating model influenced her decision to join.
“Oodle offers something I’ve been looking for: being genuinely close to the work and the outcomes it drives,” she said.
“The ability to move quickly, respond to performance in real time, and stay tightly aligned to client results is a powerful way to operate.”
Oodle founder Matt Rossi said White’s appointment reflected a selective approach to growth.
“Isabella is an exceptional operator. Sharp, highly effective and someone who knows how to get things done,” he said.
“She brings incredible experience from Wavemaker and will immediately lift how we partner with clients as we continue to scale.”
He said the hire came at a key point for the agency.
“Bella’s background gives her a deep understanding of how great work is built at scale. That matters to us. She’s bringing with her the best of Holdco rigour and applying it in a more agile, transparent, and performance driven environment,” Rossi said.
Oodle said the appointment formed part of its investment in senior talent as it expands its Sydney operation.
The agency added RM Williams, Eucalyptus and Sharesies to its client roster in 2025.
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