Remy Tucker
Brisbane-based startup On The House has expanded it’s social out-of-home, with 50 new locations across Australia.
It has secured partnerships with Afterpay, Pillow Talk, Forty Winks and Frontier Touring, with ongoing relationships with universities, corporate workplaces, gyms and shopping precincts.
The company funds free period products in public bathrooms.
On The House installs wall-mounted dispensers in women’s bathrooms each with a 32-inch digital screen.
The units dispense free, organic, and biodegradable period products, fully funded by brand advertising displayed on the machines.
The expansion is already generating significant social and commercial impact. To date,On The House has delivered a 94% uplift in brand trust and average of 76 second dwell time for advertisers.
The network has successfully dispensed 4,300 boxes of sanitary products, accounting for over 13,000 free products that have been distributed to nearly 3,000 women in need.
“Securing our Seed funding was a major milestone, but what matters most is execution and impact," said Remy Tucker, founder and CEO of On The House.
"If you want a media channel that commands undivided attention and generates 94% brand trust by actively funding a social good, On The House is your partner."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.