Omnicom wins global deal with Allianz

Chris Pash
By Chris Pash | 7 April 2021

Omnicom Group has signed a global multi-year agreement with insurer Allianz for creative development and production services.

Through a master framework agreement, Omnicom will produce work for Allianz on a global and local level, offering creative solutions to activate the global brand strategy for the more than 70 countries.

Allianz is a global financial servcies company with annual revenue of $US140 billion, operating profit of $US10.8 billion and 150,000 employees.  

The global relationship will be managed by the "A-Lab", a multi-disciplinary team of leaders who will lead, direct and align all brand activities from a strategy, creative, audience and data perspective.

"We are thrilled to partner with Allianz to further strengthen its brand, with a focus on increasing its role in the lives of consumers around the world," says Asit Mehra, executive vice president at Omnicom Group.

"We're leveraging Omnicom's global scale and stand-out creativity to create a nimble, flexible and bespoke solution, led by the 'A-Lab'. With the full power of Omnicom being tapped, we're ready to help Allianz continue building prominence worldwide."

The agreement with Omnicom comes after an intense pitch process involving a number of industry competitors and several months of deliberation. Omnicom will kick off its creative solutions for Allianz in the second quarter of 2021.

In Australia, Allianz works with a range of agencies including Howatson+White, founded by former CHE Proximity CEO Chris Howatson and chief creative officer Ant White. 

At that announcement last month, Allianz said: "Allianz works with a number of agencies at any one time, currently that includes with Howatson+White."


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus