Omnicom Group has signed a global multi-year agreement with insurer Allianz for creative development and production services.
Through a master framework agreement, Omnicom will produce work for Allianz on a global and local level, offering creative solutions to activate the global brand strategy for the more than 70 countries.
Allianz is a global financial servcies company with annual revenue of $US140 billion, operating profit of $US10.8 billion and 150,000 employees.
The global relationship will be managed by the "A-Lab", a multi-disciplinary team of leaders who will lead, direct and align all brand activities from a strategy, creative, audience and data perspective.
"We are thrilled to partner with Allianz to further strengthen its brand, with a focus on increasing its role in the lives of consumers around the world," says Asit Mehra, executive vice president at Omnicom Group.
"We're leveraging Omnicom's global scale and stand-out creativity to create a nimble, flexible and bespoke solution, led by the 'A-Lab'. With the full power of Omnicom being tapped, we're ready to help Allianz continue building prominence worldwide."
The agreement with Omnicom comes after an intense pitch process involving a number of industry competitors and several months of deliberation. Omnicom will kick off its creative solutions for Allianz in the second quarter of 2021.
In Australia, Allianz works with a range of agencies including Howatson+White, founded by former CHE Proximity CEO Chris Howatson and chief creative officer Ant White.
At that announcement last month, Allianz said: "Allianz works with a number of agencies at any one time, currently that includes with Howatson+White."
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