Omnicom Media Group has acquired digital performance marketing agency Jump 450 Media.
Founded in 2016, New York-based Jump 450 Media helps brands acquire customers, marrying the art of creative storytelling with the science of digital media buying to create highly effective advertising.
Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech.
Commercial details of the deal have not been revealed,
OMG plans for Jump 450 include forming the foundation for a dedicated performance media platform. The company will continue to be led by its current management team.
"Jump's focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG's existing performance media offerings," says Daryl Simm, global chairman and CEO, Omnicom Media Group.
"Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals."
Jump cofounder and CEO Shaun Sheikh: "We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company's purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing service.
"We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities."
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