Perth independent agency Rare and Omnicom Media Group’s (OMG) Hearts & Science have launched a data and technology agency, Rare Connect: Hearts & Science.
The integration with Rare, which brings Hearts & Science to Perth for the first time, will be led by Rare Connect general manager Paul Clayton.
Also joining the team is Emma Cooper, who steps into the role of group communications director for the agency, in addition to her role as OMD head of client services.
“With corporates across all sectors investing heavily in data-driven decision making, we felt the time was right for Rare to join forces with one of the most dynamic data and technology offerings in the market,” says Rare managing director Callum Mackenzie.
Hearts & Science launched in Australia in February, after taking over m2m, and has offices in Sydney and Melbourne.
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