OMG rules at UnLtd Cup Melbourne

Tayla Foster
By Tayla Foster | 11 May 2022

The second annual UnLtd Cup indoor soccer tournament in Melbourne raised more than $80,000 for children and young people at risk.

The one-day tournament, sponsored by Cartology, saw 20 teams across the media, marketing, creative and tech industries come together to kick some goals for good at the Albert Park Indoor Sports Centre.

After three years of cancellations and postponements due to the pandemic, the event finally returned to Melbourne on Friday, May 6.

More than 40 games were played in the qualifying rounds.In the semi-finals, OMD’s ‘Next Gen’ beat Nine and the OMG’s ‘OG OMD’ team secured a win against Nunn Media resulting in a final with two teams from the same organisation.

After a strong game on both sides, OMG scored the winning goal and took home the trophy.

The teams: ARN, IPG Mediabrands, JCDecaux, Mindshare, Nine, Nova, Nunn Media, OMD, oOh!Media, Paramount, PHD, Publicis, REA Group, Seven, The Trade Desk, Twitch, Val Morgan, UnLtd All Stars and Yahoo.

Spencer Egan-Tanner, trader at OMD Australia, named Player of the Day, said: “What a fantastic day! After years of lockdowns, it was so good to finally get together as an industry to play soccer and raise funds and awareness for the important work that Mirabel Foundation does.”

The event originally started in Sydney ten years ago and was launched in Melbourne by Luke Burr, head of sales at Yahoo in 2019.

The Melbourne event raises funds for Mirabel Foundation, a charity helping children who have been orphaned or abandoned due to parents’ illicit drug abuse.

Burr said: “It’s so wonderful to see the industry really getting behind the UnLtd Cup in Melbourne. The second event saw the teams double in numbers – and in competitiveness! Not only was it a great day to connect with colleagues and friends across the industry, but the funds raised will also make a massive difference to The Mirabel Foundation, a charity that is very close to my heart.”

Steve Geelan, head of product at Cartology said, “We are delighted to continue to support UnLtd: Cup in Sydney and Melbourne. It’s such a brilliant day for our industry, bringing us together to make a difference for children who desperately need our help. Thank you to everyone who played, cheered and watched the teams and helped us reach this great result."

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