OMG appoints first group CEO for APAC and EMEA

Paige Murphy
By Paige Murphy | 8 May 2019
Mike Cooper

Omnicom Media Group (OMG) has appointed PHD Worldwide CEO Mike Cooper to the newly created role of group CEO for APAC and EMEA.

In his new role, Cooper will be tasked with assuring service standards across OMG's agencies PHD, OMD and Hearts & Science and driving consistent adoption of transformative technology, products and practices within the markets outside of the Americas.

"Mike’s proven talent for creating and expanding best practices across vastly different local markets has been critical to OMG’s global growth strategy," says Omnicom Media Group Chairman and CEO Daryl Simm.

"His record, and the respect he has earned from clients and agency teams at every level, speak to his energy, commitment and professionalism – qualities that he will bring to his new role, working with Hearts & Science, OMD and PHD leadership to assure the best outcomes for our clients across APAC and EMEA."

Cooper has worked with OMG agencies for the past two decades, working as the first employee and CEO of OMD in the Asia Pacific region as well as heading of PHD Worldwide since 2007.

"APAC and EMEA encompass an exciting mix of established and emerging markets where OMG enjoys significant market share through three strong media networks," Cooper says.

"Working with our extraordinary talent across these geographies, I will be focused on growing that share by delivering the technology, products and service that translate to business results for our clients."

Last month, OMG's PHD Australia won the Virgin Media account rumoured to be worth $15 million.

The holding group also merged its agency m2m with Hearts & Science due to an in market conflict meaning the Sydney and Melbourne-based agency often pitched for work that its sibling agencies could not pitch for due to client conflicts.

Peter Horgan is currently CEO of Omnicom in Australia and New Zealand.

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