OMD wins Victorian government media account

Chris Pash
By Chris Pash | 1 March 2021
Aimee Buchanan

OMD has won the $100 million plus media account for the Victorian government.

The account, previously with MediaCom since 2017 and one of the largest in Australia, has been out for pitch for almost a year.

OMD CEO Aimee Buchanan says she's thrilled.

“It is an absolute privilege to be selected to partner with them and testament to the team and product we have built," she says.

“As an agency, we are driven by delivering real change and impact for our clients and working with the Victorian Government offers that opportunity in spades.”

The master agency media services contract will run for three years from June.

The Victorian government thanked MediaCom for its hard work and commitment.

Willie Pang, CEO MediaCom AUNZ, “We are incredibly proud of the results we have accomplished with the Victorian government over the past three years. From creating tens of millions of dollars in value improvements, implementing government wide automation systems to creating some of the most iconic advertising campaigns ever seen in the state, it’s been an exhilarating journey.

"In particular, I am most proud of the crisis management work done to support the community through the devastating bushfire season of 2020, leading directly into the one of hardest years in the history of mankind. I’d like to thank all our people and the Victorian Government for their commitment to our partnership.”

Victoria says the contract was awarded after "a rigorous and highly competitive tender process to ensure the contract delivers the best value for money in meeting media strategy and buying needs across all Victorian government departments and agencies".

A Victorian government spokesperson: "In addition to delivering excellent value, the partnership with OMD Australia will deliver additional benefits in priority areas aligned with Victoria’s Social Procurement Framework.

"This includes employment opportunities for those cohorts most impacted by the COVID-19 pandemic with a commitment by OMD to hire 12 young people to work on the Victorian Government account and, on an annual basis, employ an additional 15 young people across the agency.

"Other social benefits of the contract include a commitment to employ a person with a disability to work on the government account, internship opportunities for Aboriginal people, and purchasing from Victorian social enterprises and Aboriginal businesses." 

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