OMD has been appointed media agency to Maven Dental Group following a closed review.
Maven Dental is one of the largest dental support organisations in Australia with 105 general and specialist dental practices. It is part of Abano Healthcare, the largest trans-Tasman dental group.
OMD Brisbane will be responsible for all media strategy, planning and buying, particularly focused on local area marketing strategies.
OMD will also provide additional specialist services including, but not limited to, research, PR, events and activations, working alongside Maven’s existing digital agency partner.
Aimee Buchanan, CEO OMD Australia: “We are thrilled to be working with the Maven Dental team across the breadth of OMD’s agency offering, particularly in helping the team evolve their local marketing strategies. We are looking forward to working alongside them to achieve their national business ambitions.”
Rob Swinton, managing director OMD Brisbane: “We are so excited to welcome Maven Dental to the OMD family. Local area marketing strategies are pivotal to their business and we have the right team in place to deliver a holistic approach across their portfolio. This partnership is testament to our leading product and people offering in the Brisbane market.”
Scott Philipson, head of marketing, Maven Dental: “OMD will bring a wealth of local area marketing knowledge, media support, patient research and expertise to assist Maven in our local patient strategy and planned growth in the coming years. We are very excited to be working with the OMD Brisbane team.”
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