OMD has been appointed media agency to Greencross following a competitive pitch process.
Greencross is the parent company to Greencross Vets and Petbarn, which together with the largest network of vet speciality clinics and hospitals are the market leaders in integrated pet care including pet food, products, services, preventative health plans, vet and emergency care.
OMD Sydney will be responsible for all media strategy, planning and buying for Greencross.
“We are thrilled to be working with the Greencross team and their leading brands. This is a multi-faceted business, with increased demand across Australia," says Aimee Buchanan, CEO OMD Australia.
"We are looking forward to delivering a holistic media approach across their portfolio that delivers business growth.”
Laura Nice, managing director OMD Sydney: “Pets are much-loved and important members of the family for OMDers, and Australians as a whole. Greencross covers the whole spectrum of the pet ownership lifecycle and we are excited to partner with them in supporting pet parents throughout this journey.”
Adriane McDermott, chief marketing and digital officer at Greencross: “OMD will be a key partner for us as we go-to-market with a more differentiated customer and brand proposition. We are already benefitting from their strategic insights.”
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