Jodie Traynor. Credit: OMD
OMD WA has appointed Jodie Traynor to the newly created role of head of government, following the agency's win of Western Australian Government business.
Traynor has more than 20 years' experience in the media industry and has worked across a range of WA Government portfolios. She will work alongside Molly Trumble, Omnicom Planning Director WA.
As head of government, Traynor will lead OMD WA's government team, focused on client value and service.
"Jodie is widely regarded by both clients and media partners as the best media operator in Western Australia," CEO of Omnicom Media WA, Adam Marshall.
"Her deep understanding of the government sector, unmatched media expertise and relentless focus on client outcomes make her the ideal leader for this important portfolio.
“Jodie has earned enormous respect across the industry and consistently delivers exceptional results for our clients."
Marshall said the appointment comes as OMD WA continues investing in its government capabilities, combining talent with Omnicom's global scale and technology.
"Our government clients face increasing complexity in media, data and communications,” he said.
“Through Jodie's leadership, supported by Molly's strategic planning expertise, we are bringing together the strongest government media offering in the market.”
Traynor said WA Government agencies play a critical role in the community.
“It's a privilege to partner with them to deliver important communications that drive awareness, engagement and positive outcomes for the people of WA,” she said.
"My focus will be on ensuring our clients receive exceptional service, innovative thinking, outstanding value and access to the very best media expertise in the market.”
The appointment is effective immediately.
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