Richard Garratt and Thad King. Credit: OMD
OMD Australia has promoted Thad King to chief planning officer and Richard Garratt to national head of planning.
King, who spent more than three years as national head of planning and 12 years at the agency, joins the National Executive Team.
Garratt moves up from Comms Planning Lead, bringing 13 years of OMD experience across the UK and Australia.
Sian Whitnall, CEO of OMD Australia, said planning sits at the heart of how the agency creates client impact, and King's elevation was a natural progression.
"He has taken the role of OMD's planning to new levels, not just in terms of craft, but in how our product community comes together to deliver creativity and effectiveness,” Whitnall said.
“Rich's promotion recognises the depth of leadership he has built within OMD. He is highly respected for his collaborative approach, his rigour, and the role he plays in shaping the culture we foster at OMD.
"Together, Thad and Rich represent the strength of our planning leadership today and what we aspire to for the future.”
King said planning at OMD had always been a creative and commercial force.
"At OMD, planning has never been about silos, it's about creativity in the craft of media, grounded in effectiveness, and helping brands navigate complexity with confidence,” he said.
“I'm excited to step into this role at a time when our planning talent has never been stronger and product community is deeply connected.”
The two promotions sit alongside the arrival of chief strategy officer Rob Frost, who joined late last year.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.