Hearts & Science Australia has appointed Peita Pacey as chief strategy and behaviour officer. Image: Hearts $ Science
Hearts & Science Australia has appointed Peita Pacey chief strategy and behaviour change officer.
Pacey joins from OMD Sydney, where she spent the past two years as head of behaviour change. She previously served as head of strategy at the agency, and has been with Omnicom Media Group for eight years.
“I am thrilled to be joining a team focusing on balancing ‘heart’ and ‘science’ across marketing and media strategy,” Pacey said.
“Hearts & Science works with so many amazing brands and I am excited about getting under the skin of their strategies and customer behaviour.
“Based on my experience across strategy and behavioural science working on categories such as FMCG, government and insurance, I’m excited about driving further impact and performance. It’s an amazing opportunity.”
CEO of Hearts & Science ANZ, Jane Stanley, said the appointment supports the agency’s ambition to expand its client base.
“Peita’s considerable experience in behavioural science means she has a passion for understanding consumers as people and a skill in mining data to unlock and accelerate brand growth,” Stanley said.
“Her experience will add further power to our already established data-driven connections planning process which has resulted in industry leading client satisfaction scores and award-winning work.
“We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.”
Pacey’s first responsibilities will include delivering proprietary connections research developed with The Lab, focused on cultural trends in Australia.
She will report to national managing director Liz Wigmore. The appointment is effective immediately.
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