Gemma Lasenby.
OMD Australia has promoted Gemma Lasenby to national general manager, 16 months after being promoted to managing partner.
Lasenby has spent the last 12 years working at OMD Australia. She has also worked at Initiative and UM Australia.
"After five amazing years, my time as the managing partner of the Victorian Government account is wrapping up; more on that journey in another post," Lasenby said.
"For now I am excited to officially start my new role as National General Manager OMD Australia alongside our executives Sian Whitnall, Amanda Watts, Rachel Page, Daniel Clark, Alison Costello, Antonia Glezakos, Renée Ashby, Meenal Pandya, Rob Frost, Thaddeus King and Jane Combes.
"2026 marks 12 years since I first started at OMD on a temp contract; wary of committing to another media agency. I’m still here thanks to the amazing leaders and peers who make it a pleasure to come to work each Monday.
"Here’s to continuing to create what’s next!"
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