OMD bags eHarmony account

By By Darren Davidson | 29 March 2011

OMD has won the estimated $10 million media planning and buying account for dating website eHarmony, replacing AKA Media.

The appointment follows a pitch process that began in December last year after eHarmony received expressions of interest from a number of undisclosed media agencies.

OMD will begin handling the business from 1st April. According to Nielsen, eHarmony spent $7.2 million on main media in the year to November 2010, up from $2.9 million in the prior period. OMD said the business is worth $10 million in billings. 

OMD will begin handling the business across from 1st April. According to Nielsen, eHarmony spent $7.2 million on main media in the year to November 2010, up from $2.9 million in the prior period. OMD said the business is worth $10m in billings.

Australian Country Manager at eHarmony, Jason Chuck, said" "We're really excited to be working with OMD who demonstrated a great balance between forensic DR techniques and strategic insights that can help take our brand to the next level".

General Manager at OMD Sydney, Mark Jarrett, said: "This reinforces OMD's position of having best in breed direct response and analytics working hand in hand with media strategy."

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