OMD Australia has appointed Brian Cronk chief product officer and promoted product leadership team members from within.
Cronk has relocated from New York to rejoin OMD with more than 20 years’ industry experience across the US and Australian markets, including two years with OMD Sydney’s foundation strategy team.
He has held leadership positions with BBH, Anomaly, 360i, Carat USA, Spark Foundry and most recently consulted with Diageo North America to develop business solutions within communications.
“OMD’s chief product officer is a critical role for our partnerships, focused on delivering enhanced business outcomes for our clients through the development of integrated solutions leveraging the diverse capability within OMD," says Sian Whitnall, co-CEO of OMD Australia,.
"Brian brings to the role a wealth of marcom and experience design expertise that will support our clients as they continue to navigate a complex and fast evolving landscape.
"As a member of OMD’s national executive leadership team, Brian will lead our planning and strategic community whilst working closely with Marelle Salib, chief investment officer, and Alison Costello, chief transformation officer.”
Cronk says he is looking forward to working with the talented OMD team and to connect with client partners.
OMD has also promoted James Rawlings to group head of strategy - Melbourne and Brisbane, and Lisa Leach to head of strategy - Sydney.
All appointments are effective immediately.
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