Outdoor media net revenue in Australia increased 11.3% to $1.4495 billion in 2025, according to the Outdoor Media Association.
Revenue from Digital OOH (DOOH) in 2025 accounted for 76.6%, up from 74.9% in 2024.
The OMA found Roadside Billboards (over and under 25 square meters) remained the highest earning revenue stream, with a 10.31% revenue increase to $591.5 million in 2025.
Revenue for the Roadside Other category (street furniture, bus/tram externals, small front) was up by 8.79%, with Transport increasing by 28.81%, and Retail rising by 5.94%.
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