Elizabeth McIntyre.
Out-of-home (OOH) advertising revenue increased 6.51% to $744.1 million in the half year to June, according to industry body Outdoor Media Association (OMA).
Digital out-of-home accounted for 77.1% of total revenue, up from 76% in the same period last year.
By category, roadside billboards (over and under 25 square metres) generated $298.1 million in the first half of 2026, up from $293.7 million in the same six months in 2025.
Roadside other, including street furniture and bus and tram externals, generated $168.7 million, up from $152.1 million.
Transport, including airports, generated $118.1 million, up from $104.4 million, while retail, lifestyle and other generated $159.3 million, up from $148.3 million.
The OMA also announced that StreetIQ has joined as a supply member. StreetIQ specialises in digital out-of-home, providing a cloud-based platform that enables media owners, agencies and advertisers to manage, schedule and deliver digital campaigns across screen networks in real time.
"We're pleased to welcome StreetIQ to the Outdoor Media Association at a time when technology and innovation are playing an increasingly important role in the continued evolution of OOH,” said Elizabeth McIntyre, CEO of the OMA.
“Their membership further strengthens the depth of knowledge, diversity, innovation and capability across the OMA.”
Jason Cooper, CEO of StreetIQ, said it was an exciting time to join the industry body.
"At StreetIQ, we're passionate about helping the industry unlock the full potential of Digital Out of Home through smarter technology, better measurement and more dynamic creative execution," Cooper said.
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