OMA launches Creative Awards

By AdNews | 3 February 2025
 

The Outdoor Media Association (OMA) has launched the 2024 OMA Creative Awards, celebrating the best of out-of-home (OOH) advertising creativity.

The Grand Prix-winning creative team (of two) will be awarded a trip to the 2025 Cannes Lions Festival of Creativity in June, including return flights, accommodation in Cannes and a Festival Pass. 

To celebrate the launch, the OMA is offering complimentary entry for the first year, with entries closing March 7.

The new categories are Best Classic Campaign, Best Digital or Programmatic Campaign, Best Innovation or Sustainability Campaign, Best Multi-Format Campaign (3+ formats), Best Small Format Campaign and Best Special Build Campaign.

Entries are open to campaigns that ran January 1, 2024 - January 31, 2025 and will be judged by a panel of industry leaders with creative, marketing and OOH expertise.

OMA CEO Elizabeth McIntyre said creativity is pivotal to delivering impactful and engaging OOH campaigns.

"Our unmatched national presence across streets, transport hubs, retail spaces, classic and digital formats provide endless opportunities for innovation," she said.

“The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success. Sending our inaugural Grand Prix winners to Cannes this year is also a fitting way to reward and support our world-class creative talent.”

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