The Outdoor Media Association (OMA) and the RSL have launched their seventh annual ANZAC Day partnership, running the 2026 campaign — The ANZAC spirit lives here — across thousands of out-of-home placements from April 13-25.
The campaign will appear across billboards, roadside signs, shopping centres and key transport corridors nationwide.
OMA members have since 2020 donated more than $35.5 million in advertising value to support the RSL's ANZAC Day and Remembrance Day campaigns.
"Each ANZAC Day, we honour not just what was, but what still is: the spirit that shaped us as Australians — the spirit that lives with us, and in us, evermore," said RSL Queensland state president Major General Stephen Day.
“It’s thanks to our long-standing partnership with the OMA that we’re able to share the importance of ANZAC Day with so many people across the country.
“Every person who takes part in ANZAC Day helps to carry the ANZAC spirit forward. Whether you join a Dawn Service, pause at home in quiet reflection, or share stories with family and friends, every action – big or small – honours those who’ve served and shows us that the ANZAC spirit lives here.”
OMA CEO Elizabeth McIntyre said the partnership reflected the ongoing importance of recognising and honouring those who have served.
“Supporting ANZAC Day remains a priority for the OMA and our members," she said.
"Our continued partnership with the RSL highlights a shared commitment to community connection and to recognising the service and sacrifice of Australia’s defence personnel.
“By leveraging our national Out of Home network, we’re able to bring this important message into communities across the country – encouraging reflection and respect on a day of deep national significance.”
This year's ANZAC Day marks the 111th anniversary of the Gallipoli landing in 1915 and honours the 1.5 million service personnel who have served Australia in all wars, conflicts and peacekeeping operations.
OMA members supporting the campaign this year include Australian Outdoor Sign Company (AOSco), Bishopp, Cartology, Civic Outdoor, EiMedia, Gawk, goa billboards, JCDecaux, JOLT Charge, Motio, Multicultural Outdoor (MCO), Nettlefold, OA Collective, oOh!media, Outdoor Systems, Paradise Outdoor Advertising (POA), QMS, Stockland, Stream Outdoor, Tayco Outdoor Advertising, Tonic Media Network, TorchMedia, Val Morgan Outdoor (VMO), Vicinity Centres and yStop.
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