Kirsty Muddle. Credit: Ogilvy
Ogilvy has been appointed agency of record for Lite n' Easy, following a competitive pitch.
The agency will handle strategy, creative, CX, social and influencer work for the brand, drawing on its multicultural, health and behavioural science expertise.
The incumbent was Hardhat, now part of Thinkerbell.
Ogilvy Network ANZ CEO Kirsty Muddle said the agency was looking forward to working with the Lite n' Easy team.
"Lite n' Easy is one of Australia's great health brands, and a company that has helped countless Australians eat well and feel their best for many decades,” she said.
“We're excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels and beyond.”
Nathan Hayman, CEO of Lite n' Easy, said the brand wanted a partner who understood its heritage and the changing health landscape.
"The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions," Hayman said.
Lite n' Easy marks 40 years in business this year.
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