Daniel Young.
Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together more than 30 platform-certified social specialists.
The new structure harnesses social brand strategy, influencer marketing, paid social and social commerce, built on the principle of “Connected Social”.
The team comprises experts in social strategy, social creative, social content, performance marketing, listening and analytics, customer advocacy, and orchestration.
Daniel Young has been appointed to the newly created role of group managing director, consumer PR, social and influence.
“The most successful organisations recognise that social media isn’t just for amplifying messages created elsewhere,” said Young.
“It’s where brand identity is shaped through ongoing consumer, creator and community dialogue, where discovery naturally occurs, and increasingly, where commerce happens.
“This reality makes social media not just a channel choice, but the foundation for modern brand marketing and growth strategies.”
Ogilvy Network ANZ CEO Sally Kissane said the reinvigoration of Social@Ogilvy with its expanded expertise reinforces Ogilvy Network ANZ’s commitment to innovation and client success.
“By uniting its social, influence and social commerce capabilities, Ogilvy is poised to deliver unparalleled value and help brands thrive in an ever-changing digital media environment.”
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