Ogilvy strengthens social offering with new role

By Paige Murphy | 15 January 2020
Peter Galmes, Deb Rothschild, SoJung Lee, Maria Torres, Jingyi Hu

Ogilvy Australia has strengthened its social capabilities with the appointment of Peter Galmes as lead social creative.

Galmes joins from We Are Social where he was creative director, working on projects Netflix such as Queer Eye – Yass and Calling all Will Smiths.

Galmes will partner with Ogilvy’s head of social Alex Watts in the new role.

“Ogilvy offered the opportunity to work on some of Australia’s best brands, and the opportunity to work alongside Alex in pushing the social offering further," Galmes says.

"I am super excited to be joining a talented, diverse and dynamic team and entering the agency at a time when the creative work is best in class.”

Ogilvy ECD Gavin McLeod says the agency was looking for people who care "deeply" about social and can provide thought leadership to sharpen its social offering.

"I’m thrilled to have Pete join the team because he believes passionately in the power of socially-led ideas and has the proven ability to execute them to a world-class standard,” McLeod says.

McLeod says as part of its continued creative expansion, Ogilvy has also welcomed four new creative additions to its agile team.

Maria Torres has joined as art director; Deb Rothschild as senior copywriter; SoJung Lee as senior designer and Jingyi Hu has joined as junior designer.

“We are seeing increasing demand from our clients to integrate with and support their digital transformations. As a result, we needed to grow our agile team to work in scrum teams hand-in-hand with our clients to deliver innovation at pace,” McLeod says.

“The ways in which agency creative departments work are rapidly changing and we have embraced the agile methodology with the skillsets required to power it.”

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