HR solutions company PERSOL has appointed Ogilvy Melbourne as its agency of record for its Asia-Pacific launch, following a competitive pitch.
Effective immediately, Ogilvy has been tasked with developing a creative platform that captures the scale of the PERSOL’s ‘Work and Smile’ philosophy and its delivery across the many and varied markets of the Asia-Pacific region.
PERSOL operates several staffing businesses across APAC Including: Programmed, PERSOLKELLY, BTI Executive, PERSOLKELLY Consulting Group, Evo, P-Serv and Workmate, as well as Programmed Maintenance Services across ANZ.
Led out of Ogilvy Melbourne, the team will be supported by Ogilvy’s network in APAC, plus WPP partners Kantar and EssenceMediacom to deliver the full breadth of strategy, creative, media, and brand tracking.
Ogilvy Melbourne’s managing director, Gavin MacMillan, said the agency was inspired by the boldness of PERSOL’s Work and Smile philosophy.
"From our very first meeting, it was clear that we were dealing with a visionary company. We’re excited to be partnering with PERSOL on its mission to show what is possible to individuals, companies, and society when work and wellbeing meet," said MacMillan.
PERSOL regional director, head of marketing – APAC staffing, Amelia Collins, said the company was impressed by Ogilvy’s strong insight into people’s relationship with work and how that differs across the APAC region.
"We’re thrilled to have an agency that shares our Work and Smile vision, with the capability to deliver it across cultures and audiences," she said.
Both internal and external audiences will be targeted as part of Ogilvy’s work, which begins immediately.
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