Ogilvy ANZ chief creative officer (CCO), Toby Talbot, is leaving the agency after more than three and a half years in the role.
Talbot joined Ogilvy in January 2022 as trans-Tasman CCO, overseeing creative teams across the business and creative output in both NZ and Australia.
Prior to his appointment at Ogilvy, Talbot was CCO at DDB-owned Catorce, based in Barcelona.
“I want to personally thank Toby for all he’s accomplished in his time at Ogilvy," said Ogilvy's APAC chief creative officer Reed Collins.
"He’s been a true advocate of borderless creativity across the network, a magnet for the next generation of talent and creative leadership. And the work really does speak for itself. He leaves us in an incredibly strong creative position and I'm confident about our future.”
Talbot spearheaded the launch of Return On Creativity (ROC).
Under Talbot's guidance, Ogilvy's offices delivered campaigns including Matildas ‘Til It’s Done, Meet Me at the Coke Sign, The Spot, and Kentucky Fly.
Talbot leaves Ogilvy at the end of this week.
“I believe advertising is a team sport," he said.
"The opportunity to galvanise Ogilvy’s creative output across the whole business was what brought me back to ANZ to take on this role.
"It’s been an incredible journey. It’s been all consuming, but the way Ogilvy now uses creative thinking to go way beyond the transactional approaches of old, I’m really proud of where we are today.
“Now feels like the right time for me to step away. I want a new challenge. If I reflect on the work I love to do, it’s ideas that drive commercial outcomes.
"Or behaviour change. Or some kind of major reappraisal. These are transferrable skills and I intend to put what I’ve learned to use."
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