The Cannes Lions International Festival of Creativity announced its final winners on Saturday night, with Ogilvy and Mather winning Network of the Year for the fifth year in a row.
The network picked up 120 Lions throughout Cannes, including one Titanium, One Glass Lion, 31 Gold Lions and four Grand Prix awards. It also took home 39 Silver and 44 Bronze awards.
The four Grand Prix wins came from four different countries, including INGO Stockholm, an Ogilvy & Mather/Grey joint venture for The Swedish Tourist Association 'The Swedish Number'; 'Manboobs' campaign for The Breast Cancer Health Movement by the Network's DAVID Buenos Aires office; Ogilvy & Mather UK for Phillips 'Breathless Choir' and 'The Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
BBDO followed Ogilvy for Network of the Year, and Y&R took out third place. WPP won Holding Company of the Year, followed by Omnicom in second place and Interpublic in third.
Despite AlmapBBDO having to return a Bronze Lion for a Bayer campaign after scam controversy, the shop was awarded the Agency of the Year honour, which is tallied from all awards and shortlisted work earned by a single agency.
MORE: Read about the AlmapBBDO scandal here.
Grey New York placed second and INGO, Stockholm was third for Agency of the Year.
For the second year in a row, Droga5 won the Independent Agency of the Year award. Jung von Matt, Germany, was second and Wieden & Kennedy, Portland placed third.
UNICEF and 180LA earned the Grand Prix for Good for Malak and the Boat, from the ‘Unfairy Tales’ campaign, a series of films that first seem to start out like innocent kids' stories but actually tell the story of children fleeing for their lives from war-torn Syria.
Marcello Serpa was honoured as this year's Lion of St. Mark in recognition of his outstanding contribution to the industry and Blake Mycoskie founder and leader of ethical shoe brand Tom’s received the LionHeart Award for his socially responsible business model.
Titanium Lions
New Zealand took out two Titanium Lions at Cannes. Colenso BBDO, NZ, also scored a Titanium Lion for DB Export 'Brewtroleum' with Y&R NZ picking up a Titanium Lion for Burger King 'McWhopper'. The Grand Prix in the Titanium category was awarded to Venables Bell & Partners San Francisco REI #OptOutside.
The Titanium Lions category is renowned as the toughest category to win, with only five entries awarded from the 254 received.
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