Out-of-home media company JCDecaux has partnered with the federal Department of Health to launch an official national COVID-19 vaccination tally campaign.
A vaccination counter will be updated daily across Digital Large Format and Small Format assets in Sydney, Melbourne, Brisbane, Adelaide, and Perth, including high-profile sites such as Sydney’s Warringah Freeway, Kew Junction, Melbourne and Brunswick St in Fortitude Valley, Brisbane.
“JCDecaux has sought to help businesses, our frontline workers and the government during the COVID-19 pandemic," says Max Eburne, JCDecaux’s chief commercial officer.
"We have been part of the regional ’Shop Local’ campaign in partnership with SCA and featured our own ‘Thank you’ campaign for Australia’s essential workers. This latest Department of Health campaign uses simple data-driven dynamic creativity to drive daily audience engagement and is our way of helping Australia to achieve its vaccination targets.
“Working closely with the Australian Government Department of Health, and media agency UM, JCDecaux has donated sites to help support the government’s efforts to get upwards of 70% of the eligible population fully vaccinated so the country can safely reopen.”
Simon Grace, Head of Australian Government Partnerships at UM: ”We are pleased to be partnering with JCDecaux on the vaccine tally campaign. Any additional support of the Australian Government’s messaging is always welcome.”
JCDecaux this year also supported the Arm Yourself vaccine campaign on its bus network across five capital cities free of charge.
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