OAK.
Flavoured milk brand OAK is asking Australians to heat its beverage this winter in a new in-house campaign.
OAK has integrated hot air and light up heating elements in a Melbourne bus stop.
“We’re not just turning up the heat on OAK—we’re putting our brand right where the action is,” Lactalis Australia CEO Mal Carseldine said.
“By being brave with new media, we’re turning everyday moments into fun, unexpected conversations with our consumers.”
Sydney campaigns include wrapped double-decker buses and triggered weather-based ads.
Creator collaborations will also be present on TikTok.
Heat Your OAK runs throughout June and July.
OAK is part of Lactalis Australia's portfolio of local brands.
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