Grant Kirkby. Credit: OA Collective
Outdoor Advertising Collective has added 23 large format roadside sites to its national network over six weeks, expanding its footprint across eastern seaboard metro markets.
The new inventory spans premium digital and static formats across arterial roads and high-dwell locations including Cremorne, Kew, Glen Iris, Derrimut, Bowen Hills and Wacol, along with a digital site in Melbourne's CBD.
Grant Kirkby, managing partner of OAC, said the expansion was driven by quality, not volume.
"We're not interested in chasing scale for scale's sake. Every site we add has to earn its place, exceptional location, uncompromising quality, and real value for the brands who work with us,” he said.
“Twenty three sites in six weeks is a statement of intent, and we're just getting started.”
OAC, which aggregates independent out-of-home operations, said the rollout gives agencies and direct clients access to alternatives to the major network operators.
Further site acquisitions are in the pipeline as part of a multi-year growth strategy.
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