Andrea Martens.
Australia's Association for Data-Driven Marketing & Advertising and the New Zealand Marketing Association have partnered to strengthen marketing capability across both countries.
Under the agreement, NZMA will promote and endorse the ADMA Capability Compass across New Zealand, giving members access to a data-driven solution to assess team skills. NZMA will also map its curriculum with ADMA's 65-skill framework.
"Marketers across Australasia face the same challenge – building capability at the pace that change demands," said Andrea Martens, CEO of ADMA.
"This partnership with NZMA opens up access to ADMA's world-leading Capability Compass for New Zealand marketing leaders, a vital step in giving them evidence-based clarity to understand skills, close gaps and make confident decisions about team development."
The Capability Compass evaluates 13 core marketing capabilities and 65 underlying skills across strategy, execution and analysis. It gives leaders a clear view of strengths, gaps and opportunities at every team level.
"Capability has always been central to what NZMA does," said John Miles, CEO of NZMA.
"By endorsing the ADMA Capability Compass, we can give New Zealand marketers a proven framework to benchmark skills, identify gaps and plan with confidence."
"Working with ADMA ensures our members are aligned to the same standards as their Australian peers and ready for the opportunities ahead."
The tool was developed by ADMA with industry leaders to benchmark capability, highlight strengths and guide investment in skills that keep marketing teams ahead.
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