NZ's Sky seeks ad sales rep in Australia

By AdNews | 20 May 2024
Lauren Quaintance.

New Zealand broadcasting company Sky is seeking advertising sales representation in Australia.  

Sky, with about 1 million paid customer relationships, is home to a variety of content across live sport, entertainment, news, movies and kids’ content.

This includes the Sky Box, Sky Pod, streaming platforms Sky Sport Now and Neon, as well as its own free-to-air channel, Sky Open.  

A content aggregator through partnerships with global providers such as Warner Bros. Discovery, Paramount Global and NBCUniversal, Sky also has sports rights including Premier League, Rugby League, Rugby, Netball, Cricket, Tennis, Golf, Basketball, F1 and Motor Racing.  

The dual NZX and ASX-listed company is not related to Sky News Australia, which is owned by News Corp Australia.

Sky chief media and data Officer, Lauren Quaintance, said Sky has incredibly powerful platforms for advertisers wanting to reach Kiwis in moments that matter. 

"With the lion’s share of live sport, we can offer premium environments with incredibly high attention that deliver meaningful integration opportunities for our Australian brand partners," she said.

“We already have some strong relationships in Australia, and we’re now looking to strengthen and build on the work that has already been done to continue sharing Sky’s incredible story.” 

The Request for Information has a submission deadline of June 6.

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