Nutri-Grain heralds sporting comeback for NSW

Maha Obeid
By Maha Obeid | 12 October 2021
Come Back Stronger

Nutri-Grain has launched on online film via Wunderman Thompson Australia to celebrate NSW’s biggest comeback.

Encouraging residents to “come back stronger”, the video rolls out across Nutri-Grain social channels.

The film pre-empts NSW reaching the 80% vaccination rate and celebrates the state’s impending return to sport after the 106-day lockdown ended on October 11.


Kellogg’s Australia senior marketing manager breakfast category Dan Bitti says the lockdown impacted professional athletes and local sporting teams alike.

“Covid restrictions have tested professional athletes, but they have also put an enormous strain on the local sporting teams that are at the centre of many Australian communities,” says Bitti.

“But much like Nutri-Grain, Australians are known for their unstoppable nature. It’s a natural alignment for our brand and just the beginning of Nutri-Grain supporting the nation’s comebacks, so stay tuned.”

The online film is a reminder to children and adults of everything they loved about their sport as they prepare to come back stronger as restrictions around the state begin to ease.

Wunderman Thompson Australia chief creative officer João Braga says Nutri-Grain is an iconic and inspiring brand.

“My family and I arrived in Australia just over four months ago, which means I have barely seen any action on courts and sporting fields,” says Braga.

“So, I’m particularly thrilled to be celebrating this moment alongside such an iconic brand as part of its long-standing Unstoppable platform and in some way inspire the people of NSW to come back stronger.”


Wunderman Thompson Australia
João Braga, Chief Creative Officer
Laura Fairclough, Creative
Jonti Groth, Creative
Angela Morris, Chief Strategy Officer
Ana Lynch, Partner
Laura Hawdon, Group Engagement Lead
Molly McAleavey, Engagement Manager
Alistair Pratten, National Head of Production
Charlotte Cuttle, Junior Producer
Dave Wade, Senior Editor

Kellogg’s Australia
Dan Bitti, Senior Marketing Manager
Melissa Tan, Senior Brand Manager
Suzanne Blake, Senior Brand Manager
Christina Hani, Assistant Brand Manager

Sound Studio: Rumble Studios
VO Artist: Indey Salvestro – RMK Voices

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