Independent media agency Nunn Media has been appointed by Amart to manage its media planning and buying.
Amart is one of Australia’s leading furniture, bedding and outdoor retailers, with 69 stores.
Nunn Media will manage media strategy, planning and buying across all channels with a focus on increasing Amart’s digital activity.
“Nunn Media impressed us with their integrated and collaborative model," says Tracey Kruske, national marketing manager at Amart.
"They understand how retailers work and clearly demonstrated how they can optimise our media mix to move the business forward.”
Matt Nunn, CEO and founder of Nunn Media: “As Australia’s largest independent media agency we are thrilled to add Amart to our stable of clients. We thoroughly enjoyed the pitch process and look forward to driving further growth for Amart through smart strategy, digital excellence and by driving efficiencies.”
Amart is the latest major brand win for Nunn Media. In September it was appointed by Bendigo Bank, Australia’s fifth-biggest retail bank with more than 1.9 million customers, to manage media planning and buying following a pitch.
The Melbourne headquartered agency, which has annual billings of $275 million, also works with clients including JB HiFi, GMHBA, Scenic Tours,13CABS, American Tourister, Godfreys, Amcal, and Smile Direct Club.
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