Australian juice brand Nudie is making the jump into television with the launch of its first TV campaign.
The ads will air on subscription TV channels including Nickelodeon, Cartoon Network, Foxtel Family Movies, Arena and Lifestyle You ,to promote the brand's child-friendly range, Kids Nudie, which was launched in June last year. Nudie worked with creative agency Jack Watts Currie and media agency Match Media on the campaign.
Nudie co-founder James Ajaka said the campaign brings to life the characters designed for the Kids Nudie range as well as telling the company's wider brand story.
“We thought it was about time we brought our characters to life, plus we wanted to tell the world about our kids nudie range containing 100% real fruit juice and no nasties whatsoever,” Ajaka said.
“The team worked hard, not just to bring the key messages of our kids range to life in a fun and entertaining way, but to tell a wider brand story too.”
The television debut follows the roll out of it's fizzy drink range containing 50% real fruit juice at the beginning of the year. At the time of the product launch Nudie told AdNews it's marketing for new products was predominately based around sampling and tempting people to try it.
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