SYDNEY: NRMA Insurance is to launch the latest phase of its "The Best Car Insurance" campaign, with a focus on its unlimited car hire offer.
The campaign will roll out in the NSW and ACT markets from Sunday, with the same campaign rolling out under the SGIO brand in WA and the SGIC brand in SA.
The campaign, created by Human, targets people who can't live without a car and extols the benefit of Comprehensive Plus Car Insurance, which enables customers to access unlimited car hire and automatic glass cover at no extra cost.
The campaign is spearheaded by a TVC, which will launch on Sunday 8 August, with support from online, outdoor, press and radio activity.
Digital duties were handled by Mark, while media buying was handled by Carat.
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