NRMA goes back in time with a twist

By Rebecca Chambers | 23 October 2014

NRMA is going back in time, reintroducing one of its classic ads from the 90’s, “Job Seeker”. Helping motorists since 1924, this year marks the company’s 90th anniversary and with that in mind, is aiming to reconnect with long-standing customers. 

The ad from 1999 features a man on his way to a job interview who encounters a broken down car on his way, he gets out to help the driver, getting wet and dirty in the process. He arrives at his interview looking less than impressive, but gets the job as an NRMA roadside assistance patrol.

The ad made various ‘Best Ads’ and ‘Top 100 lists’ at the time and NRMA Group CEO Tony Stuart said the new ad would be well received by NRMA’s long-serving Members, “The NRMA job-seeker ad was easily the best ad we’ve ever done and probably one of the best ads of that decade.” NRMA is hoping to provoke memories and give the message that NRMA is still around to help.

The new version of the ad is similarly themed, except this time the job seeker is on his way to an interview and stops on his way to help with a flooded kitchen. The ad is promoting NRMA’s new Emergency Home assistance service.

When the NRMA first began in 1924 their motto was: “Never Refuse Motorist Assistance” and rather than fixing broken down cars, patrols supervised parked cars, taking them for spins around the block so their owners didn't get a parking fine. In 2014 the NRMA offers a multitude of services including their household name roadside assistance, insurance, home assistance and car rental.

The ad will be on TV from Friday October 24.

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