Now We Collide rebrands Azuronaut to Cocentric

By AdNews | 25 November 2022

Independent creative agency Now We Collide has worked with digital employee experience company Azuronaut to rebrand, creating a new name - Cocentric - brand values and visual identity.

The new brand is being launched today across the UK, Europe, Australia and New Zealand with a redesigned website, digital and social media presence.

Now We Collide has driven a complete overhaul of the company identity. This includes creating the new company wordmark - a play on the words collaborate, communicate, and centric - to reflect how Cocenctric builds companies up. The agency also created the new logo, style guide, brand strategy and refined and defined core company values, mission, vision and purpose.

Following an in-depth market analysis of the business and creating a strong strategic framework, Now We Collide redesigned the brand’s visual assets to capture Cocentric’s core essence. The new wordmark and logo is bold and brings a sense of energy whilst strongly linking to Cocentric’s values of connection and collaboration.

Regan Collins, Cocentric Founder and CEO: “Our approach to the digital employee experience is unique and our rebrand as Cocentric reflects this, clearly differentiating us from the competition. The rebrand has already been embraced by our employees and stakeholders and we’re excited to see it go live.”

Brett Secole, Cocentric COO: “Our business had evolved hugely over the last few years and the relaunch as Cocentric represents an expression of our huge growth, providing our clients, employees and wider stakeholders real clarity on our strategy moving forwards.

Rhea Hokayem-Conway - Cocentric Head of Marketing: “We reviewed a number of proposals as part of the pitch process and Now We Collide immediately stood out due to the calibre of their work, their insights led strategy and their understanding of the challenges we faced. Everything was very collaborative from the outset, this has enabled us to get the very best out of the partnership with them, and we’re looking forward to working closely with them in future as we continue to roll out marketing plans”

Keir Maher, CEO at Now We Collide: “Cocentric is a dynamic company on the move, with a market-leading mindset and that sits perfectly with our approach.

"As a team we were totally aligned from day one on the challenges and where we needed to get to. It’s always a great experience to work with businesses with similar values on collaboration, embracing change, challenging conformity and our ambitions for the future. The result speaks for itself with a much clearer brand look, feel and sound.”

Kurt Toohey, creative director at Now We Collide: “The visual identity and brand framework firmly sets Cocentric apart in their category and gives the team a solid foundation to build on as the brand continues to evolve.

"Along with a new name, we developed a simple, yet strong wordmark, brand symbol, refreshed colour palette and layout system. Animated versions of the brand symbol and wordmark were also created, with the symbol variations subtly alluding to the brands purpose to ‘unlock the best in people’, with the silhouette of a lock forming before transforming into the open ‘C’ shape.”

Cocentric, originally founded in 2015, was born in response to the growing demand for digital transformation services in the workplace. 

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