Priya Kanniappan. Credit: Novated Lease Australia
Novated Lease Australia has appointed Priya Kanniappan as chief marketing officer, adding a senior marketer to its executive team as the business continues to expand.
Kanniappan brings more than 13 years’ experience across digital marketplaces, with senior roles at carsales, Eventbrite and Easy Weddings. Her background spans brand transformation, growth marketing and customer acquisition across automotive and technology businesses.
The appointment follows a year in which Novated Lease Australia originated more than $420 million in novated leases, up 45% year-on-year, across SME, corporate and public sector customers.
At the company, Kanniappan will lead brand and customer marketing, with a focus on growth and service quality.
The business points to more than 2,800 five-star reviews across three independent review platforms.
“That level of consistent customer advocacy is rare, particularly at scale,” Kanniappan said.
“It’s a strong signal of a business that’s built real trust through experience. I’m excited to evolve the brand, accelerate growth, and help position Novated Lease Australia for its next phase.”
CEO Bevan Guest said the appointment reflected the company’s focus on brand-led growth.
“Priya brings exactly the kind of marketplace and growth marketing experience we need as we continue to grow,” he said.
“We’re investing in leadership and capability to ensure we keep delivering a better, simpler experience for customers.”
Novated Lease Australia has increased staff numbers by about a third over the past year and now employs about 100 people nationally.
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