Nova teams with Qantas, Optus and Sony to share the brand love

By (incomplete) | 12 August 2014
Justice Crew

Nova Entertainment plans to use 26 pop fans to engage thousands when it takes its Red Room around the world next month.

Nova's Red Room is going to Los Angeles, New York and Las Vegas, and is taking 26 fans with it.

Content from the seven-day tour will be shared live via social media and on – by Nova itself and by the lucky winners.

Optus, Qantas, Marquee Nightclubs, Sony Music Australia and Starcom are all working with Nova to bring the Red Room Global Tour to life.

It will launch at Marquee at The Star in Sydney with an intimate concert headlined by Justice Crew, joined by Dami Im and Bonnie Anderson.

Nova DJ Kent 'Smallzy' Small will then board a flight to the States with the lucky listeners. The first overseas concert will be Samantha Jade, who will perform in Qantas' new business lounge in Los Angeles. From there, the tour will go to a Marquee Nightclub in New York, headlined by Usher, and then Marquee at The Cosmopolitan of Las Vegas, with GRL headlining.

Qantas and Optus are supporting the tour to gain exposure to younger audiences.

Nathan Rosenberg, head of brand at Optus, said: “Optus wants Australians to 'live more yes' and this global tour delivers that. Optus is committed to creating great moments for our customers.”

Olivia Wirth, Qantas Group executive brand, marketing and corporate affairs, added: “This partnership provides us with the opportunity to showcase the premium Qantas experience to a younger audience.”

And Annick Perrin, managing director of Starcom, Optus' media buying agency, said: “We believe human experiences matter most and when Nova showed us this opportunity we recognised that this partnership offers Optus' existing and potential customers an outstanding music experience and content which ultimately delivers deeper brand love. You can't get better than that.”

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