Pictured Sarah Cohen
Nova Entertainment has promoted Sarah Cohen to commercial director, Sydney.
She will look after the agency client base and direct clients.
Cohen joined Nova in 2024 and has led the Sydney direct and independent agency team to record revenue and share levels.
"What our customers need from us, now more than ever, is simplicity, creativity, and accountability. We need to make their jobs easier and their results better. Leaders like Sarah are a huge part of how we deliver that,” said Nicole Bence, chief commercial officer.
"Her leadership will be critical as we continue to grow our digital and total audio offering in Sydney.”
The appointment follows Ashley Earnshaw's recent nomination as group commercial director, agency, following Nova’s national commercial leadership expansion.
In the role, Cohen will drive growth across Nova's radio, podcast and retail audio, and will strengthen senior agency partnerships, working alongside Earnshaw and group commercial director Josh Halling.
"I'm excited to build on that momentum across the Sydney market and continue driving growth for our people, our partners and the business," said Cohen.
Cohen's promotion is effective immediately.
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