Nova hires ex-Initiative GM Nick Wokes

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 25 February 2019
Nick Wokes

Former Initiative Sydney general manager Nick Wokes has been appointed as Nova Entertainment’s head of digital audio in Sydney.

Wokes left Initiative in early February after the business axed the GM role as it looked to “adapt and evolve” its competitive position in the market.

In his new role at the radio network, Wokes focuses on driving client solutions for the business’ digital and audio products.

“Wokes brings a wealth of marketing astuteness that will deliver results for clients,” Nova Entertainment Sydney market lead and commercial sales director Luke Minto said.

“Digital audio is on the rise in consumer consumption and commercial opportunities so it is critical we position ourselves as a market leader. Timing is critical to any success and we know Wokes’ appointment is perfect timing for the growth curve of podcast, streaming and voice activation.”

The newly created role comes as Nova announces new interactive radio offerings.

Today it released an Amazon Alexa skill which allows listeners to interact with a live radio broadcast via voice commands such as ‘Who sings this song?”.

Users are also able to switch between live broadcast radio and on-demand audio, browsing through the network’s library of shows.

Wokes, who has more than 14 years of experience in strategic media and communications, has also previously worked as vice president of strategy for Zenith New York and communications director for Match Media.

“Nova is continuously looking at ways of driving business results for its clients and its investment in digital audio is a testament to that,” Wokes said.

“I am pumped to be working with the team on this new and exciting stage of my career.”

Wokes joins the business following the appointment of two specialist digital audio roles in Melbourne, with Ben McMillan stepping into the head of digital audio in Melbourne and Elizabeth Maplestone being named digital audio specialist.

Wokes begins his new role 1 April and reports to Nova Entertainment digital commercial director Kane Reiken.

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