Nova Entertainment says its going “beyond radio” with the launch of its new sites across online mobile and tablet. It's part of its digital evolution, which will allow further integration with its radio audience “no matter where they are.”
The site - novafm.com.au - launches today and is part of a focus on improving user experience as well as increasing its offering for prospective advertisers.
As part of the move, the sites will include options for native advertising as well as rich media ads on every page.
Nova is also planning to roll out additional integration for advertisers within Nova's entertainment content with opportunities for localised sponsorship, home page takeovers, video and audio pre-roll, display banners and win pages.
The new site features the roll-out of Nova TV which Nova is calling "Australian radio's only on-demand music playlist TV experience." The player allows listeners to watch music videos and on-air personalities in a “seamless experience.”
Nova Entertainment group marketing director Tony Thomas said: “The launch of our new Nova sites across desktop, tablet and mobile will further enhance the entertainment experience we provide our audiences, every minute of every day, no matter where they are. The richer experience will propel our already rapid digital audience growth and will provide our clients with many more ways to integrate and target their consumers.”
The news comes at a time when broadcasters universally are facing challenges to boost advertising and increasingly looking to digital media as a way to build growth as publishers and content creators.
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