NOVA Entertainment today announced an exclusive Australian partnership with FlightStory and its The Diary of a CEO, said to be the fastest growing podcast brand in the world.
The Diary of a CEO, founded by Steven Bartlett, has 25 million followers and more than 11 million YouTube subscribers.
“This is a huge win for NOVA. Steven and the entire FlightStory team are truly world class, as is the content they create,” said NOVA Entertainment’s CEO, Peter Charlton.
“I'm incredibly proud they’ve chosen us to help grow their presence in Australia and firmly believe they’re in the right hands.”
FlightStory brings together a selection of podcast titles and creators identified via their proprietary data science platform, FlightRadar, including broadcaster Davina McCall, relationship expert Paul C. Brunson and human performance scientist Dr. Kristen Holmes.
“NOVA’s pitch stood out in every way, anchored in creative bravery, a commitment to innovation, and a deep empathy for the advertiser experience,” said Christiana Brenton, chief revenue officer at FlightStory.
“This was particularly evident in their world class branded content division, CREATE.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.